The black sheep approach to marketing
July 9, 2009


The guys at brewdog are good at making a beer with a story, and now they want you to do the telling.  They trust the drinker to taste something and to know when enough is enough.  And now, they’re trusting drinkers with their blog.

The Zeitgeist blog is a platform of the drinker, for the drinker, by the drinker, and that drinker is you.

When you buy some beer from the Zeitgeist shop, you get a code that will give you a chance to blog on the site. To make it even more fun, readers of this blog get a massive 70% discount on the lovely black lager.  Just enter SHEEP in the code box at checkout. How cool is that?