I have let this blog atrophy. I’m not a competitive person but I’ll admit I was a little sad at not even making the top 20 wikio rankings this month. (If Stonch can have a zombie blog, why can’t I?) The very inclusion in that list denotes a closed circuit: other beer bloggers must read and link to this blog for it to be included, and I need to keep writing.
But do I? This is not a plea for inclusion or encouragement, but a searching aloud. I never intended this blog to be read by other beer obsessives. To my delight I have found the community of UK beer bloggers to be really welcoming, fun people, but my purpose with this blog as it grew was to turn casual beer drinkers or even non-beer drinkers on to the marvel that is beer by communicating the context– the specific social moment. Beer is a genius locii– to drink it is to get to know where ever you find yourself.
I have written about bottles I’ve drunk in my flat all alone, but is it interesting? And for a time I was starting a new career which was quite physically and emotionally rigorous– the exact opposite of an office job. The last thing I wanted when I was done for the day was a drink that I then had to write about. Though also during that time I would look at my neglected Google feed and see 500+ beer posts I hadn’t read and I would despair. I had completely fallen away from this community I’d really come to love, but it also made me wonder where everyone found the time to read all the other blogs and continue to write themselves.
There is an unhealthy notion that if you have a blog you must keep it current. The “Blog or Die” attitude is a problem. Why keep talking if you have nothing to say? What is an online persona anyway and why do I need one? If you stop talking, does your persona die? In any blogging sphere there is the fantasy that a blog can be a stepping stone to some other media opportunity, some professional gig, instant internet stardom. If that ambition can’t involve productive silence every once in a while, then something’s wrong.
As I wonder about all of this, beer bloggers get a challenge from Pete Brown to up the ante, take risks and make the beer blog matter. I’ve never shied away from a challenge.